JOB EXPERIENCE
Areas of Expertise
Integrated Marketing & Strategy
Campaign channel planning & creative strategy for high-revenue touchpoints. Brand alignment. Trigger programs, product and service launches, analytics, agency oversight.
Relevant clients: Bed Bath & Beyond, Ashley Stewart, Skip Hop, Divine Elegance, LeeNewman
Wireframing & Storyboarding
Website and email layouts in Sketch or Figma for efficient production with agencies and coders using brand guides. Editorial storyboarding for content pre-production.
Relevant clients: Bed Bath & Beyond
Brand Voice & Storytelling
Brand voice and copy guideline development, campaign manifestos and concepts, copywriting, SEO, editing, and proofing.
Relevant clients: Alloy, Nanit, Bed Bath & Beyond, Ashley Stewart, Amazon subsidiaries
Social, Partnerships & Editorial
Calendar development and analytics, content creation (blogs, reels, copy, Canva), partner outreach and briefing, paid social ad creation and oversight (small scale).
Relevant clients: Bed Bath & Beyond, Alloy, Divine Elegance, LeeNewman
Digital Creative Operations
Efficient process development from the ground up for new large internal agency. Created email franchise themes, templates, and processes for a capacity and efficiency increase of 38% (we were able to take in 38% more work without increasing headcount!). Project management tools include Asana, Workfront, and Smartsheets for tracking, scheduling, management, and allocation.
Email marketing planning, production, and execution for large retail clients. HTML email production and QA for small scale businesses.
Relevant clients: Bed Bath & Beyond, Skip Hop, Divine Elegance, LeeNewman
